COLLABORATION WITH ECCO AND PENSOLE TO MAKE A COLLECTION OF MANDALS AND A BACKPACK FOR MEN.
Sustainable concept about how to design for a flexible use, where the user can change and customize the design by mood. The uppers on the sandals and the socks can be reversed and then show another color or be changed, the backpack can vary in size, in that way you can use the styles in different ways.
Reaching a younger customer by selling them in a store that is already well accepted by the young customer group.
For the shape development the keyword was WRAP AROUND, to find an easy way for the user to change the design.